Hey you. YES, YOU! I got a question. And I mean this with all due respect but...
JUST WHO DO YOU THINK YOU ARE?
No seriously, who are you? Take a moment and think about how you'd answer that. Because in this world today, if you can't define yourself, you let everyone else do it for you. And until you can accurately describe who you are, separate from what you do, you'll never be able to turn your small business into a big brand!
Now I know what you're thinking: I'm just an aquatic instructor or personal trainer. I don't need a brand. I work for a gym, or private company, or perhaps even yourself as an independent consultant. That's awesome! Part of your identify is the company or person you work for. But that's just PART of YOU, right?
So what makes up the rest then?
Truth is...the rest is the BEST part of who you are. It's what makes you unique. It's your "special sauce"... the "secret ingredient" to your success. It's WHO YOU ARE, not WHAT YOU DO for work.
The best part of you is your BRAND. And I promise you, once you understand what yours is, you'll be able to harness it's incredible power to turn small seedlings into fruitful successes!
At IAFC 2019 this summer, Jenni Lynn is going to be presenting for the first time a workshop called "B.Y.O.B" (Session #207: Build Your Own Brand). We're gonna be asking some unique questions, and play a few silly games, all so you can begin to identify who you really are and then explore the various technologies and social media tools out there that can help amplify your particular message.
We hope you leave the B.Y.O.B. at #IAFC2019 lecture with some fresh ideas on how you can begin to build your own brand and let it attract the customers and clients you want to see show up to your classes!
See you in lecture!
Attending BYOB at IAFC? Here's an exercise to get you prepared!
